Acceleration

Next/Now embarked on a collaborative venture with the NBA and Lids to revolutionize their latest flagship retail experience. Focusing on kinetic audiovisual installations, cinematic content, and robust content management, we aimed to transform the space into more than just a product showcase. At the heart of the store's interior is the striking 10' x 16' LED feature wall, displaying "Acceleration" – a vivid portrayal of basketball's speed and precision. This feature captures the sport's essence through intricate particle fields and court-inspired visuals pulsating with energy.